I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

This non-padded T-shirt bra has smooth, seam-free cups that are generously cut to completely contain the entire breast, ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For whatever reason, buying a bra and figuring out your size is one of the most complicated processes ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

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You better bra-lieve it. Whether you’re spilling out, straps are slipping down or feeling the band cutting off your circulation, many know the feeling of wearing an ill-fitting bra. However, Bendon ...