Christmas is usually when brands turn to stories to engage customers, yet this year – Waitrose aside – they’ve largely ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. In the constantly changing world of modern marketing, one element ...

March Muses is set to take on the big retailers on television, with their Christmas advert ‘The Best Looking Tree on the ...

LONDON & NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, today announced its acquisition of mobile ...

Smart Ad Engine will provide brands with a simplified, timely experience – augmented by standard guidance and workflows led by Channel 4 Sales personnel - to produce TV-ready creative that is fully ...

The Advertising Standards Authority (ASA) has banned three ads for Hyundai’s Ioniq 5 model and a page on Toyota’s website promoting its bZ4X model for being “misleading”. Both brands exaggerated the ...

Meta has announced plans to introduce a paid subscription for Instagram and Facebook in the UK, following a landmark privacy case earlier this year. In the coming weeks, UK users aged 18 and over will ...