Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

On Thursday, researchers at Carnegie Mellon University unveiled LegoGPT, an AI model that creates physically stable Lego structures from text prompts. The new system not only designs Lego models that ...

Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick ...