Bull rider Sage Kimzey takes a portrait before the Professional Bull Riders (PBR) Unleash the Beast Tour competition on Saturday March 1, 2025 at Fiserv Forum in Milwaukee, Wis. Bull riders and ...

“Every bull is different. Just like people.” And despite the all-dude traditions of professional bull riding, in Not Her First Rodeo (now streaming on Hulu), Jorden Halvorsen and her Elite Lady Bull ...

Western wear was definitely the move for this weekend's bull riding events at Fiserv Forum. And Milwaukee, you sure got the memo. We collected a few of our favorite fits from PBR's — Professional Bull ...