I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Los Angeles, California - February 02, 2026 - PRESSADVANTAGE - Rocket CRM has announced continued development and ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) tools have come a long ...

Los Angeles, California - February 09, 2026 - PRESSADVANTAGE - Rocket CRM has released an announcement outlining the ...

CRM has burgeoned over the last decade. The CRM community is large, committed, and, judging by the enthusiasm seen at industry events, almost evangelical. Many sales and marketing professionals have ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Los Angeles, California - January 27, 2026 - PRESSADVANTAGE - Rocket CRM has announced continued development of its ...