Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...