Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

Channel leader Lori Cornmesser talks with Cass Cooper about her extensive experience in channel management and cybersecurity, discussing her role at 1Password and the importance of the partner ...

Riedel Communications is expanding its Americas sales team by appointing Todd Gardner as channel manager, North America, and James Skupien and Ben Gabrielson as regional sales managers. Gardner brings ...