The $599 MacBook Neo is the company’s first true budget product. Why now?

Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple is breaking the price ceiling with a new laptop based on the A18 Pro chip, a colorful aluminum design and battery life of up to 16 hours.

Things have taken an interesting turn in the PC market lately. Usually known for overpriced devices, Apple suddenly started offering some of the best value for the buck. For example, one of Apple’s ...

The launch of the MacBook Neo just reshuffled Apple’s laptop pecking order. Here’s what separates the new budget Mac from the traditional "starter" Mac, the MacBook Air.