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The brand makes inexpensive flavor cartridges that get inserted into a proprietary water bottle. Cirkul has tapped into the flavored-water craze while positioning itself as a sustainable option. Early ...

Cirkul, which makes a TikTok-famous water bottle, is now valued at $1 billion. The brand makes inexpensive flavor cartridges that get inserted into a proprietary water bottle. Cirkul has tapped into ...

We all know that we need to drink water, especially when exercising, but how many of us hydrate ourselves properly? What often gets in the way of hydration is the bland taste of water and how hard it ...

Cirkul has built a devoted following by turning hydration into something customizable -- letting users control the intensity of their flavor with drop-in flavor packets and a simple dial that releases ...

Cirkul, the $1 billion water bottle company, which took off on TikTok earlier this year and has since become Walmart’s home division’s fastest-selling product, is leveraging its loyal customer base to ...

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