Tired of reading countless headlines about data interoperability? Too bad, because inventory fragmentation on connected TV (CTV) is still causing seemingly unavoidable hurdles for cross-platform ...

Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this ...

Imagine two deserted islands. They’re trying to build a bridge together but can only communicate by sending bottles with maps and plans back and forth. This is the historical problem faced by the buy ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

CANNES, France--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

NEW YORK--(BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the ...

NEW YORK — FreeWheel has integrated a key set of technologies into its platform to enable its clients to programmatically acquire incremental inventory and extend audience reach in a single workflow.

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

NEW YORK—Adlook said it has begun working with Comcast’s FreeWheel ad tech platform to provide marketers access to top-tier connected TV and online video inventory. Adlook, which bills itself as a ...