If you'd asked me before COVID whether I'd be willing to do a twenty-day ice bath challenge in an insulated tub in my garden at the beginning of the year, chances are high that I would have said yes ...

The ice bath challenge has clearly taken over the internet with many celebrities from around the globe dipping themselves in ice! This challenge stands apart from everything else that is trending as ...

Soothing sore muscles. Improving mood and sleep. Accelerating weight loss. Vagus nerve stimulation. Wellness enthusiasts, athletes, and maybe even your gym buddy are regularly praising ice baths for a ...

The coolest thing on social media these days may be celebrities and regular folks plunging into frigid water or taking ice baths. The touted benefits include improved mood, more energy, weight loss ...

Ice baths are the wellness trend that just won't quit. Unlike many health hacks that take off on social media, the freezing plunge has stuck around. Celebrities love them. Influencers love filming ...

Ari Gootnick isn’t new to ice baths, but he never gets used to the shock of immersing his body into 40- something-degree water. So when the 29-year-old who works in tech plunged into an ice bath on a ...