Forbes contributors publish independent expert analyses and insights. I write about dollars and cents in the world of sports. To say that the business of college sports is huge, would be an ...

Recent graduates John Shi and Woody Hines are trying to change the design of college apparel. "I wanted to get something that really captured authentically the heart and soul of my college," Shi, who ...

With students getting ready to head off to college, a lot of incoming freshman will want to show their school spirit with a fantastic new sweatshirt bearing their university's logo. Great idea! But ...

Talk to any woman under 25 with a TikTok addiction, matcha habit, and student ID from a Big Ten school and they likely know about Parke, a fast-growing online brand known for its $125 mock-neck ...

It's been a soft market for colleges looking for a lucrative apparel deal. Most of the top collegiate programs (Texas, Ohio State, Michigan, etc.) are locked up in cash-heavy deals that don't end for ...

The “all-school deals” between sports apparel brands and top Division I universities are getting bigger. And bigger. And bigger. Last summer, The University of Michigan landed an 11-year apparel deal ...

This week, high school seniors across the nation have been laser-focused on one thing: their email inboxes. That’s because April 1st is when many colleges and universities send out acceptance letters.

Repping your school colors just got a bit cheaper, thanks to an innovative FIU undergrad. Patricia Garcia is a rising senior in the Honors College on track to be the first graduate of FIU’s newly ...

VIRGINIA BEACH, Va. (WVEC) -- More than 250 students at Birdneck Elementary School in Virginia Beach received special gifts Monday morning, thanks to Cox High School students. As part of the “Hoodies ...