Forbes contributors publish independent expert analyses and insights. I write about dollars and cents in the world of sports. To say that the business of college sports is huge, would be an ...

Recent graduates John Shi and Woody Hines are trying to change the design of college apparel. "I wanted to get something that really captured authentically the heart and soul of my college," Shi, who ...

It's been a soft market for colleges looking for a lucrative apparel deal. Most of the top collegiate programs (Texas, Ohio State, Michigan, etc.) are locked up in cash-heavy deals that don't end for ...

Forget the standard college sweatshirt. At Oberlin College, not many students wear college-logo clothes anyway. But now, thanks to a seven-week entrepreneurship project, the college bookstore is about ...