Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

The Kingsford charcoal brand has partnered with Kelce to introduce a new cologne inspired by the essence of a backyard barbecue.

Jill Biden‘s feud with Trump and MAGA isn’t new. Their ongoing feud for years may have been fuel for Trump’s cologne ad campaign where he used a photo of him with her to promote it. He used this viral ...