There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...