Cover FX has been acquired by AS Beauty. AS Beauty also owns Julep, Laura Geller and Mally Beauty. Terms of the deal were not disclosed. Cover FX, founded in 1999 and primarily known for its ...

For the amount of time and effort it takes to apply makeup, you hope your look lasts all day. Even if you use long-wear makeup products, however, they’re still prone to fading. Cover FX claims their ...

Ever wonder how to cover about love bites? Beauty brand Cover FX has an answer. Its new campaign, "Hickey Magic" runs indefinitely on TikTok. It offers a makeup solution for a skin concern: how to ...