When Cracker Barrel erased its folksy figure, it triggered more than aesthetic complaints. Experts explain the psychological ‘trust contrasts’ that make logos so emotional. The new Cracker Barrel logo ...

In August 2025, the minimalist logo—stripped of its beloved “Uncle Herschel”—was met with backlash. “I recall visiting Cracker Barrel stores which was familiar to me anyway since I grew up in South ...