Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

SANDPOINT, Idaho, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, delivers a seamless path forward after Firebase ...

A regular deep link takes the user to a location within a website page or an app. A Firebase Dynamic Link is also a deep link, but it is used to convert website users to the equivalent mobile app.

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue MADISON, Wis., June 26, 2025--(BUSINESS WIRE)--A new ...