As the executive director of TheRiot Agency, I have seen firsthand the importance of a strong brand for businesses of all sizes and industries. But I've also seen many companies make the mistake of ...

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or more on ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

It’s easier than ever to start a business, but breaking through the white noise of countless competitors takes gumption — and a solid branding strategy. Your brand defines who you are and what you do ...

You put your blood, sweat, and tears into building an amazing product that’ll solve your customers’ problems and blow the competition away. The problem is: no one knows about it. Sound familiar? You ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...