For much of the past decade, e-commerce growth followed a predictable playbook. Brands prioritized customer acquisition at ...

Rentokil Initial's acquisition of Terminix strengthens its market leadership in the US pest control market, enhancing scale, route density, and cost synergies. The integration of Terminix is expected ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

TROY, Mich.--(BUSINESS WIRE)--Even in an environment of rising rates in which 36% of small business owners have experienced premium increases during the past year, overall customer satisfaction, ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. User retention is mathematically one of the most important aspects ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base. Enhancing customer experience and personalization leads to higher ...