2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...

How customer data collection strategies are evolving in a CX-first era. Marketers care about what data they collect and what they do with it. But ignoring how data is being collected is a missed ...

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You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Toronto, Ontario (CTV Network) — The Canadian Cancer Society (CCS) has released a new strategy for collecting data on cancer in Canada, one that they hope will address serious gaps. It’s the first ...