Despite the continued hype surrounding AI adoption, many overlook one of the biggest factors for AI success: data quality.

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration. The Data Clean Room is a ...

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

We’ve all been there—staring at a messy Excel spreadsheet filled with merged cells, inconsistent formats, or cryptic data that seems impossible to untangle. Whether you’re prepping a report for your ...

Free Snowflake Native Application appears to eliminate the complexity of self-managing a data clean room for non-technical users, analysts said. Snowflake on Thursday said it was making its Data Clean ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...