Yet what's interesting about the word "strategy" is that there is no universal, agreed-upon definition. Many pundits, academics, and business people define it differently, with some definitions overly ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

When big strategic changes are announced from the top, they often feel abstract or irrelevant to the people doing the day-to-day work. As a leader, your job is to translate strategy into meaning and ...

While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

How to define product strategy, management and marketing As digital enables more business models to pivot to direct-to-consumer propositions, and products on offer increasingly resemble services, ...

Definition of Sales Strategy. A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits. Sales strategies are typically ...

Their definition The authors of 'Exploring Strategy' feel that each of the above points to an element of strategy, and that the definition needs to be a more comprehensive one. I agree.