The web flipped, thus measurement has to flip with it.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

The after-hours gain was surprising, because Amplitude could only deliver mixed fourth-quarter results and guidance. It reported adjusted earnings of just 4 cents per share, worse than the ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

How Governance-by-Design Frameworks Are Reshaping Responsible AI in Enterprise Systems As artificial intelligence cont ...

DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

Amplitude, Inc., a leading digital analytics platform, is unveiling Amplitude Made Easy, a new, radically simple platform experience designed to make digital analytics easy for everyone. Spurred by ...

Without question, the vanguard — the digital leaders — will outperform others within their marketplaces. This will involve continually improving marketing capabilities around personalization analytics ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...