At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

The Direct Marketing Association Inc. (DMA), which represents about 5,000 direct marketers, released a set of guidelines this week for sending online commercial solicitations, better known to ...