How AI-Powered Creative Optimization Is Redefining Ad Performance

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...
adexchanger

Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...
Business Wire

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...