Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Mediahub tapped IBM Watson to execute a campaign using Advertising Accelerator in Google’s DV360 DSP. As an AI dynamic creative optimization tool, L.L.Bean served dynamic creatives to loyalty ...