As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Getting a bargain today can feel like hitting a moving target. Inflation-weary US customers are fed up with feeling like they ...

Banning dynamic pricing would not make prices fairer. It would make them stickier, and, in many cases, higher. Lawmakers ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

So why the backlash? Because people notice price increases more often than price decreases. A surge price during a busy hour ...

Have you ever searched for a product online in the morning and gone back to look at it again in the evening only to find the price has changed? In which case you may have been subject to the ...

Airlines and travel search engines, such as Expedia, claim dynamic and surveillance pricing help them offer tailored experiences, but they’re also about boosting profits. Ever feel like flight prices ...

From Taylor Swift to the WNBA, dynamic pricing is making live events unaffordable. We explore why ticket prices are soaring ...