Examples of the PS Store's dynamic pricing have been spotted in the wild, and appears to be applied to Sony's first-party games such as Stellar Blade.

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We now have a total of 142 respondents who shared their definitions of dynamic ...

Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's reshaping modern retail. While Amazon leads the charge, changing prices as ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...