Both for the brand and us shoppers. The post e.l.f.’s 2025 Impact Report Highlights Some Seriously Major Wins first appeared ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

Known for having luxury quality at a high street price point, e.l.f. Cosmetics truly n-e-v-e-r misses when it comes to its makeup and skincare products. I mean, the affordable brand has gone viral on ...

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You might not think a water brand and a makeup company have a lot in common–but together, they just pulled off an extremely successful marketing stint. Los Angeles-based Liquid Death, a canned water ...