Anyone who tells you that writing is easy is probably using ChatGPT. The truth is being a good writer is a challenging skill to master. It takes practice, discipline, creativity, and a willingness to ...

First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. In a recent workshop with a group of subject-matter experts, I ...

Academics in nearly every college or university setting write as part of their careers, and yet few faculty members identify as writers. There are real ramifications to this paradox. Importantly, the ...

My editor-in-chief is a gift. He reviews more than a dozen articles a day prepared by the writers on our public relations team. He catches typos, adds and tweaks wording for clarity, and lets us know ...

Habits are powerful things. And they can be quite positive. Take the following example. Catharine Du Bois, assistant professor of legal writing at Brooklyn Law School, clerked for U.S. District Judge ...

As artificial intelligence becomes increasingly capable of generating polished, grammatically correct text that meets academic standards, educators face a critical challenge: How can we teach students ...

We live in an era of sound bites and 140 character messages, but good writing still matters when it comes to the business world. Don’t think that good writing skills matter in this digital age of ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

We often focus on public speaking and interpersonal skills, but what about the power of the written word in leadership? Here’s why mastering this overlooked skill is a strong differentiator for ...