Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

Beauty (NYSE:ELF) is rolling out a Super Bowl commercial featuring Melissa McCarthy, aimed at a broad national audience. The ...

Beauty (ELF) stock held defensive after its Super Bowl ad drew “worst” reviews—see what it means for brand awareness, ROI, and ad spend now.

Beauty (ELF) is stepping onto one of the biggest advertising stages with a Super Bowl commercial built around its Glow Reviver Lip Oil, along with higher marketing spend, an international push, and ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter. The game also ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Here is the latest schedule for when each Super Bowl ad will air during the big game in 2026.