Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Opinions expressed by Entrepreneur contributors are their own. E-mail marketing is an easy and cost-effective way for anyone to reach their target audience. We’ve seen it work for all kinds of small ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that email marketing is one of the most profitable routes to take for marketers. With this in mind, companies that ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...

Spending on U.S. e-mail marketing is expected to reach $6.1 billion in 2008, up from $2.1 billion in 2003. The findings, by JupiterResearch, indicated that three critical factors contributed to the ...