Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

L-R: Ben Davis, Michaele Esdale, Lincoln Jacobe, Eric Moraczewski, Kent Lewis, Eli Halpern, Lana Vernovsky, Peter Abualzolof, Zain Jaffer, Cody McLain, Joseph DeWoody, Steve Van Diest, Jessica ...

Pulling in names for your email list is no small task. But there are many ways to go about it. First, never buy a list: It hurts your email deliverability. Instead, use pop-ups, social media ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Out-of-date email lists produce low click-through rates and user engagement. Here are some tactics for freshening up your email list, including segmentation and using lead magnets to attract target ...