While a substantial body of research shows that emotionally charged advertising enhances brand recall, the neuromarketing ...

Researchers at the Beckman Institute for Advanced Science and Technology demonstrated that emotion enhances memory for contextual details, challenging the view that emotion impairs the ability to ...

Researchers at the Beckman Institute for Advanced Science and Technology demonstrated that emotion enhances memory for contextual details, challenging the view that emotion impairs the ability to ...

Past studies in animals have shown that a highly processed diet is linked to memory problems and inflammation in the aged ...

Stress influences what we learn and remember. The hormone cortisol, which is released during stressful situations, can make emotional memories in particular stronger. But how exactly does cortisol ...

Music can lift your spirits, calm your nerves, or break your heart in a few notes. It can also nudge what you remember, but not always in the way you might expect. A new study takes a close look at ...

Faul, L. & Kensinger , E.A. (accepted). Emotional memory. Learning and Memory: A Comprehensive Reference, 3rd Edition. Elsevier. Garcia, S.M. & Kensinger, E.A ...

Aug. 6 -- If you saw a tornado coming your way tomorrow morning, chances are you'd have a very accurate memory of it, for a very long time. So why can't you remember where you parked your car? One of ...