As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Adobe Analytics 的最终数据显示，美国消费者在 “黑色星期五” 当天的线上消费额达 118 亿美元，创下历史纪录，较去年增长 9.1%。Adobe Analytics 追踪了超过 1 万亿次美国零售网站访问数据，该机构预计，消费者在周六的线上消费额将达 55 亿美元（同比增长 3.8% ...

A recent report has shown that $10.8 billion was spent across the incredibly popular Black Friday sales events. Adobe Analytics carried out the report, which shows that the total amount spent from the ...