Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you must ...

If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly what Robert ...