When deciding whether to invest in environmental projects, it's important to consider the economic value of any long-term benefits.Author Dorje C ...

Economists have often been criticized — by physicists, among others — for being overly formal with their mathematics. Journals are full of proofs and theorems, and for some economists the aim seems to ...

Long-term brand investments – those that build equity, reduce price sensitivity, and drive future growth – may be systematically misjudged by the very models used to evaluate them. After publishing ...