The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

You might already know that Facebook’s biggest strength isn’t the social media platform itself, but the user data it collects. The data we hand over without thinking twice is what this ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...