The Filofax, one of the ultimate symbols of yuppie aspiration, is back, according to retailers who reported sales of the personal organiser have taken off after finding favour with women. It is the ...
Filofax, the iconic personal organiser brand, has appointed St Luke’s and communications planning specialist Goodstuff to handle its advertising account. The agencies have been asked to develop a ...
It’s like the 1980s never ended. Electropop rules the airwaves, rolled-up jacket sleeves are de rigueur, Torvill and Dean are on the telly and the Tories have a spring in their step once again. But ...
I didn’t actually own a Psion organiser back in the 1990s, but I dreamed of being the sort of man who did. The British-made handhelds were for people too switched on for a mere Filofax, and its ...
IT became an icon for yuppies in the Thatcherite 1980s. However, the writing could now be on the wall for the Filofax, the pocket-sized ring binder with attitude. Day Runner, the US firm that paid ...
In the 1980s, no self-respecting mover and shaker would be seen dead without a personal organiser — and that meant the Filofax. Loose-leaf pages were snapped into a smart leather binder the size of a ...
You could be forgiven for thinking the Filofax was an Eighties invention, but the Sussex company which makes them is celebrating its 80th anniversary. At its peak it was synonymous with Yuppies, the ...