My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Buying a first bra is an emotional experience for both young girls and their mothers. As a lingerie specialist and founder of LingerTween, a company that specializes in age-appropriate undergarments, ...

Do you remember when you first started wearing a bra? Although your relationship to brassieres may have changed over the years, chances are there are still some weird things you remember about buying ...

Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. This article is more than 2 years old. Inside ThirdLove's Tysons ...

Why, Lindahl vented to friend and costume designer Polly Smith, wasn’t there something that women could wear to support their breasts without chafing or overheating? The two set out to create a ...

For 20 years, I’ve been the go-to guide for empowering women with style while helping them to find the best bra for their shape, size and comfort needs. From my best-selling book The Bra Book to ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...