Two doctors describe the role of intuition in medical decision-making as a case study into the mysterious power of this unquantifiable form of knowledge. Doctors are expected to make high-stakes ...

We live in a data-driven society that increasingly requires us to focus on logic, hard facts, and tangible proof to rationalize our decisions. But some of the world’s most successful leaders, ...

In Finland, farmers who have transitioned to regenerative agriculture perceive intuition as something that leads to better decision-making, a new study from the University of Eastern Finland shows.

Do you make decisions using your intuition—or is it actually “misintuition”? Here’s what researchers are learning about how to make better choices. An illustrated view of the human nervous system, ...

In high-stakes business settings, leaders typically turn to their "gut instinct" to guide their choices. Whether hiring a key team member, entering a new market or investing in a strategic initiative, ...

Starting a new business can be a leap into the unknown. The main question I think you should ask when starting a business or pivoting to a new one is whether to trust your instincts or rely on data.