The combination of FitFlop’s iconic soles with stretchy ‘Uberknit’ uppers is perfect for wearers with challenging foot issues. A workout while you walk. That’s the promise FitFlop, the thick-soled, ...

With summer officially on the horizon, you may be on the hunt for a new pair of sandals to kick off the season. If you're searching for a pair of summer shoes that are cute yet comfortable, we've ...

If you've been eyeing The Row's cult flip flops but can't quite justify the almost £1000 price tag, you're definitely not alone. And now, thanks to FitFlop's summer sale, you don't have to. Their ...

After months of drizzle, cold snaps and grey skies, summer is finally upon us and the beach is calling. All the joys of the nation’s favourite season – from longer days to hours spent lying in the ...

FitFlop, known for making ergonomically-engineered footwear, has partnered with Serbian designer Roksanda Ilinčić on a collection blending avant-garde design and comfort technology. An exclusive ...

Although summer may feel like a million miles away for some, many organised shoppers have been treating themselves to a new pair of summer sandals that are 'supportive' for your feet. The FitFlop LULU ...

The first toning flip-flop sparked an extraordinary frenzy among shoppers desperate to get a workout while they walked. Such was the excitement that department stores reported sales of 4,000 pairs a ...