Flora has changed the recipe of one of its dairy-free spreads following pressure from customers. The firm has added buttermilk to Flora Butterly after discovering that "some customers are not ready to ...

The UK arm of the firm behind popular spread brands Flora and I Can't Believe It's Not Butter has declared a substantial dividend of £90m to its parent – marking its first since being acquired by the ...

A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by advertising watchdogs in the UK for being “misleading”. The advert, which claims people prefer Flora Buttery ...

Consumer goods giant Unilever has announced a GBP5m (US$7.6m) marketing spend for its Bertolli and Flora pro.active brands. The firm has launched a “new and improved” recipe for its Bertolli spread, ...

The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...

Flora producer Upfield Group has published data to show that consumers and chefs who bought its plant-based butters, margarines and spreads instead of dairy butter have avoided emitting an estimated 6 ...

HACKENSACK, N.J., Oct. 7, 2020 /PRNewswire/ -- Flora™ Plant Butter, a vegan plant butter wrapped in plastic free, paper packaging, today announced a campaign to raise consumer awareness about the ...