Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

Focus groups can be a useful tool for a small business to gauge the impact of a product before it hits the market or to examine public impressions of existing operations. Because focus groups have a ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Below are surveys that can be used to evaluate trainee progress and to gather feedback from trainees about the mentoring they have received and their satisfaction with their training program. The ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...