Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

Copenhagen-based analytics provider GameAnalytics has announced a partnership with Unity Technologies to bring its tools to the Unity Asset Store. This move, which essentially opens up GameAnalytics ...

Exasol is launching its “no-compromise” analytics database, promising to deliver more productivity, savings, and flexibility for enterprises to better manage data in the cloud, SaaS, on-premises, or ...

In response to the industry's growing demand for data trust, granularity, and transparency, BuzzGuru has launched a free plugin that allows users to see influencer analytics on the go while browsing ...