The taste of a beach vacation, without the plane ticket. Roberto Machado Noa / LightRocket via Getty Images No matter where your soda preferences lie, there’s a lot to love about Coca-Cola’s ...

Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard-hitting breaking news, Nicolette brings integrity + ...

Coca Cola Freestyle custom beverage machine in a Five Guys restaurant - PJ McDonnell/Shutterstock Who among us hasn't gotten overwhelmed in the presence of a Coca-Cola Freestyle machine? It's one of ...

The taste of a beach vacation, without the plane ticket. No matter where your soda preferences lie, there’s a lot to love about Coca-Cola’s innovative Freestyle machines. After all, these automated ...

Where to Get It: A handful of Freestyle machines, at least for now. Price: A couple of bucks, give or take. Depends on the restaurant. What it Really Costs: A potential sharp uptake in high-fructose ...

Who among us hasn't gotten overwhelmed in the presence of a Coca-Cola Freestyle machine? It's one of the best ways to drink a Coca-Cola, served by a benevolent robot dispensing sugary affection that ...

While not strictly marketing-related, Coke's integration of contactless technology into its self-service soda fountains shows how mobile innovation is playing a role for brands as they look to address ...

An icon in the shape of a lightning bolt. Impact Link As restaurants ditch self-serve soda fountains, Coca-Cola is linking machines to people's phones. On Monday, Coca-Cola announced that it is ...

On Tuesday, Coca-Cola announced the launch of Coca-Cola Freestyle 8100 – a new back-of-house dispenser developed specifically for the crew-serve occasion. The new dispenser’s advanced technology ...