NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

CANNES, France--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining ...

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...