CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

NEW YORK--(BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the ...

FreeWheel’s vision to simplify TV buying and selling comes closer to fruition with the availability of enhanced programmatic buying features within its platform. Integration comes less than nine ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

Roku's massive reach and FreeWheel’s direct connections bring enhanced targeting, transparency, efficiency, measurement, and speed to the industry. NEW YORK, October 07, 2025--(BUSINESS WIRE)--Today, ...

Comcast CMCSA-owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events like ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple ...

BEIJING--(BUSINESS WIRE)--FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, today announced that it has appointed Hong Cai as general ...

Online video ads grew by 24 percent year-over-year (YOY), finds online video monetization company FreeWheel. Its Video Monetization Report for Q4 2016 includes lots of year-end stats that show how far ...