FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

NEW YORK--(BUSINESS WIRE)-- FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

CANNES, France--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to ...